Kai-aakmann’s decidedly modern exploration of masculine and feminine attitude expresses a directional perspective and approach to design. When defining an essential wardrobe for forward thinking men and women, Kai-aakmann delivers key pieces. Deconstructing the traditional ideas of menswear and womenswear, Kai-aakmann strives to create a harmony between the masculine tradition of precise tailoring and the softness of feminine draping. This harmony results in a brand that speaks to an intelligent, curious, and contemporary customer. Born in Seoul, Korea, Kai-aakmann designer, Soonjin Park studied fashion design in college and upon graduation, started designing for Morris Coming Home. The brand had a unisex element that played to the Park’s interest in creating genderless fashion. She soon launched her own collection, Eloq, which allowed her to develop her own singular design aesthetic. In 2007, Park joined Kai-aakmann, a brand that gave her a larger platform to apply her personal design skills. Since joining Kai-aakmann, Park plays with the duality of not only male versus female, but avant design and classicism, all with an emphasis on a comfortable and youthful ease. Largely inspired by youth and street culture as well as nature, Park’s design find inspiration from her daily environment, whether it be in the silhouette of a dress or the color palette of the season.

Kai-aakmann is sold at designer department stores such as Saks Fifth Avenue and Neiman Marcus as well as independent retailers such as Oak in New York,
Fred Segal in Los Angeles.

Lookbook fall winter 2012